Pinterest’s 32% audience rise makes the network the biggest October winner in terms of traffic. Interestingly, the likes of Instructure (-17%) and Zoom (-10%) also lost significant audience shares which could signal a gradual return to workplaces and educational hubs, hence the lowering need for online teamwork resources. Both Apple (-15%) and Samsung (-12%) lost more than five times the average traffic drop the same goes for Yahoo (-14%) and Microsoft (-13%). The biggest October ‘losers’ were mainly across tech or edu-/teamwork-related niches. Business Insider re-entered the list thanks to a 3% audience spike, pushing Wayfair (-11%) out of October’s top 100. October's list of the top 100 most popular US sites was not as volatile as August's the general pattern showed fair lows and only one newcomer. Bing’s 17% visitor surge helped the platform replace Walmart within the top 10for the first time since we started tracking the top 100 most visited US sites list. Yahoo’s 14% traffic drop allowed Wikipedia to enter the top 5. For months, top-tenners maintained pretty much the same spots, but in October, we’ve witnessed some shifts.

With Google as the absolute traffic leader (as usual), the top 10 saw unusual volatility. Traffic growth wise, only 30% of websites were in the positive territory, with 70 of the most popular US websites seeing losses in their visitor numbers. October’s top 100 most visited US websites list showed a continued 2% traffic drop compared to August’s 8.5% surge. General Trends Across the Most Popular US Websites by Traffic

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